Background
Femme Fatale is a “clicks and mortar” retailer, leveraging their large online and offline customer and supporter base to drive business growth.
With 4 retail stores around Malaysia and more planned for both Malaysia and the ASEAN region, combined with the http://www.femmefatale.com.my/ e-commerce website, and servicing a demographic of middle income women looking for well-known brands at an affordable price, Femme Fatale is in a market niche that is large and growing fast.
The Total Available Market (TAM) in ASEAN is 50M+.